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With CX leaders 26 times more likely than laggards to experience revenue growth of 20% or more, the Medallia Institute studied 580 organizations and their customer experience programs to identify what separates a CX leader from a laggard. The resulting report paints a clear picture of how leaders are intentional in their feedback collection efforts, how they invest in empowering their employees to take rapid action, and how focused they are on orchestrating digital and human interactions across the entire customer journey.
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