Sunrise Communications Case Study: Saved $20 million by innovating based on customer feedback

While most telecoms differentiate mainly based on price or new products, Sunrise Communications, Switzerland’s second largest telecom, decided to take a different tack: focusing on customer experience as both brand and means to improve the business.

As a result, the company drove down costs, drastically improved customer satisfaction, transformed its culture, and generated year-over-year growth.

Download this case study to see how Sunrise saved its reputation through:

• significant NPS increases across every channel,
• reducing churn,
• and saving millions by innovating based on customer feedback