The State of Brand Loyalty

Demystifying what makes your customers loyal

While business leaders recognize the value of customer loyalty, much remains a mystery. To build it—and keep it—you must first understand it. Consumers have more choice than ever, so brands cannot be complacent and expect to retain existing customers with little effort or miss the warning signs of a competitive switch altogether.

To shed light on what fuels both brand loyalty and abandonment and what you can do about it, Medallia Market Research surveyed more than 2,000 global consumers to get their unique perspectives. In this report, you’ll discover:

• What loyalty actually means

• What brand attributes are the key drivers of customer loyalty

• How to mitigate the risks of eroding loyalty

• How to regain loyalty once you lose it

• And more