The Value of CX: Prove ROI and Secure Executive Buy-In

CX investments drive real business value, but securing executive buy-in can be challenging. Experience leaders often face skepticism about ROI, especially when trying to prove large-scale impact. So, how can you effectively demonstrate the financial value of CX initiatives and overcome common objections?

Watch as Jodi Searl, CXO at Medallia, and Lisa Kinney, VP of Enterprise Customer and Market Intelligence at Albertsons, have a candid discussion on overcoming skepticism, aligning CX to business goals, and leveraging data to influence leadership.

Watch to learn:

• How Albertsons’ CX team has gained executive buy-in for key CX initiatives
• Best practices for demonstrating ROI
• Tips for using third-party data and industry benchmarks to strengthen your business case
• Actionable steps to position CX as a critical business function