EX + CX = BX (Brand Experience)

We all know that happy employees = happy customers, yet oftentimes the employee experience is overlooked when brands create their customer experience strategies. Employee engagement is critical to customer satisfaction, and employee feedback is critical to engagement — it’s as simple as that.

In this session originally broadcast at NRF: Retail’s Big Show 2022, Jodi Searl, Medallia Vice President of Industry Solutions, Diane O’Hara, Senior Vice President of Customer Advocacy & Insights at CVS Health, and Jenny Wolski, SVP Omnichannel Experience at Petco offer a look at how their teams are linking their CX and EX programs to create customer advocates and meaningful brand experiences.

Moderator:
Jodi Searl, Vice President – Industry Solutions, Medallia

Speakers:
Diane O’Hara, Senior Vice President, Customer Advocacy & Insights at CVS Health
Jenny Wolski, SVP Omnichannel Experience, Petco