How to Drive a Luxury Brand Experience That Builds Loyalty: Lessons From Retail

Luxury retailers are masters at delivering seamless, consistent, and exceptional experiences for their customers – ultimately creating an emotional connection to their brand that keeps them coming back. With the high price point and commitment that comes with purchasing a vehicle, consumers are highly invested in their decision and expect this same level of service at every stage in their buying and ownership journey. Join this session for a unique opportunity to learn from Ana Laura Osuna, customer experience expert with 20+ years working at premium and luxury brands, as she shares best practices automakers can use to create intimate omnichannel connections that fuel growth and cultivate brand loyalty

Speakers:

Ana Laura Osuna, Sr. Director Global Customer Experience, Kate Spade New York

Jodi Searl, Vice President, Industry Solutions, Medallia