The Essential Tools of Digital Experience Analytics

Plenty of businesses and digital teams know “what” happens on their websites and apps, but far fewer know the “why” behind those digital experiences. And without the right insights at your disposal, it becomes incredibly challenging to identify specific pain points that cost engagement, conversion, and loyalty.

However, the tools offered by digital experience analytics solutions can change that. These forensic tools allow you to quickly investigate, pinpoint, and resolve online friction reflected by rising abandonment or falling engagement — and ultimately, help you shore up your bottom line by improving those digital experiences.

Download the ebook to learn which:

• 5 digital experience analytics tools matter most for improving websites and apps
• To-the-point overviews of each tool that examine their purpose and benefits
• Use cases and best practices to extract more insights and value from each tool
• Features and capabilities you should prioritize when considering choosing these tools