Creating a Differentiated Customer Experience with Data and Analytics

As organizations pursue digital transformation, renewal of the customer experience is a key aspect of any change effort. Underlying the digital transformation of the customer experience is the ability to collect, manage, and effectively use customer data. All experiences are built on a foundation of customer and organizational data.

Download this IDC guide sponsored by Adobe and Medallia for insights into how to create a differentiated customer experience with data and analytics, such as:

• Providing good differentiated digital customer experience is the top priority for most businesses.
• Customers believe that the experience is as important as the product or service and will influence future purchase decisions.
• Companies investing in customer experience technologies expect to receive an average return on their investment of over 7%.
• Data is a primary driver for delivering a great customer experience. Almost 64% of companies are working on customer data initiatives but it is only a priority for 15% of companies.
• Companies that win today and tomorrow will be those companies who capture and use customer data to drive a better experience.