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An outstanding customer experience is distinctive and memorable. Customers remember it and come back for more. Most great customer experiences have other important things in common as well. Almost all are powered behind the scenes by an advanced CX tech stack and almost all have these characteristics: personalized, connected, and responsive.
Medallia has partnered with Adobe and other members of its Premier Partners to create this eBook, which shares the key requirements for building a CX tech stack, separating the “must-haves” from the “nice-to-haves” and choosing ISVs to help grow your experience-led business.
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