5 Reasons Companies Fail to Connect Experiences - and the Costly Impact

Today’s best-in-class brands are optimizing current efforts to grow their roster of repeat customers rather than keeping up with the expense of new customer acquisition. By connecting customer experiences across the entire journey, brands can build more cross-functional cohesion and discover new ways to delight customers while minimizing employee frustration.

In this checklist, we’ll look at five reasons companies fail to connect experiences, what it’s costing them, and how to strengthen the chain.