Experience Management Leader Medallia to Acquire Behavioral Analytics Startup Cooladata

SAN FRANCISCO, Calif., June 3, 2019 /PRNewswire/ — Medallia® (www.medallia.com), the global leader in customer experience management, announced today it has signed a definitive agreement to acquire Tel Aviv-headquartered Cooladata, a next generation cloud-based behavioral analytics platform. Leveraging its proprietary big data platform and artificial intelligence engine, Cooladata can process huge datasets beyond customer surveys to analyze non-explicit feedback to derive and predict customer sentiment. This enables companies to pinpoint opportunities to grow revenue and improve profitability.

“We have partnered with Cooladata for a year and absolutely love their technology and team,” said Krish Mantripragada, Chief Product Officer of Medallia. “Our acquisition of Cooladata enables us to provide both a more complete view of the customer journey and the analytics to understand the underlying motivations required to make smarter decisions on how to improve experiences and grow customer loyalty.”

“We could not be more excited to be joining Medallia, the leader in the CX domain,” said Guy Greenberg, CEO of Cooladata. “We built Cooladata to enable brands to gain a complete view into consumer behavior and in-depth analysis of the consumer journey, and Medallia will help us accelerate that vision.”

This announcement comes on the heels of Medallia’s annual conference, Experience ‘19, to be held in San Diego, CA, on June 3-5. For more information on Medallia, or the Experience ‘19 conference, please visit www.medallia.com.