Visualize on-page trends at scale to understand how visitors are engaging with your websites and apps using Medallia’s heatmaps.
Immediately understand where engagement is highest
Whether it’s clicks, conversions, behaviors, or focus time
Compare heatmaps side-by-side for smarter A/B testing
Uncover what customers want, and give it to them
Understand everything that happens on your digital properties. Medallia tracks traditional heatmap metrics such as clicks, hovers, conversion, and revenue, while also surfacing deeper insights, such as the sentiment of your users as they interact with on-page content.
Access session replays directly from heatmaps in a single click. This seamless workflow makes it easy to quickly understand and resolve emerging trends.
Access a comprehensive suite of heatmaps to track every on-page interaction, including:
Give your customers exactly what they want. View different audience segments or types of heatmaps side-by-side to analyze A/B tests and optimize high-impact pages and screens.
Use these insights to optimize key steps in your visitor’s journey, such as campaign landing pages, package offerings, self-help pages, and checkout pages.
Learn how Amadeus increased conversion and engagement rates by +100% through data-informed layout changes with Medallia.
