Panera: Reigniting customer experience in a digital-first world

Panera Bread Company, an American chain of fast-casual restaurants with over 2,000 locations throughout the United States and Canada, whose mission was to create great experiences for both their B2B and B2C customers. Whether customers were dining with them in the restaurants or ordering catering orders, it was important to Panera to hear what their customers were saying and take the feedback to meet every customer’s need.

By listening to this session, you will hear:

• How Panera was able to gather insights to identify opportunities for improvement and continued success
• How the Panera team used Medallia and Salesforce Service Cloud together to improve two-way communication between the sales and services teams to create better experiences for their customers
• The impact of automating their feedback processes to Panera’s bottom line.