The Right Way to Understand Post-COVID Industry Trends

Following an unprecedented 2020 and 2021 with wild year-over-year swings, many researchers and analysts have struggled to incorporate the right context while interpreting trends.

Now that we’re over two years out, it can be hard to reconcile day-to-day narratives ranging from sensational, market-disrupting trends vs. predictable, minor shifts of the “new normal.”

With many factors the insights community should consider when monitoring behaviors in this new post-COVID landscape, placing your performance in the right context with the right data will help you make strategic decisions with more certainty.

Presented by:

Andrew Custage, Head of Insights for Medallia Market Research