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Webinar Recording

Financial Linkage: Demonstrating CX Value to the CFO

Even the most seasoned customer experience professionals struggle to demonstrate the financial value of their CX programs. Where should I look? What should I track? How should I communicate this, to whom, and when?

This webinar highlights several recent examples of companies tracking the financial value of providing a great customer experience, and discuss ways to leverage social science to make your case palatable to the CFO.

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Related Resources

Brochure

Employee Activation
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Boosting CX Impact through Personalization ft. Walgreens & Fred Reichheld
Personalization has quickly risen as a top priority for brands as they work to increase engagement, trust, and customer loyalty — driving an emotional connection and true differentiation in a vastly competitive marketplace. Watch this exciting meeting of the minds…

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The 2024 State of CX Personalization Report
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Your Official Guide to Personalizing Customer Experiences
Personalizing experiences has quickly risen as a top priority for organizations to increase customer loyalty and retention. Achieving this, however, remains a challenge. In fact, only 24% of CX practitioners rate their efforts as highly personalized. Much of the challenge…