Building a Company Culture That Delivers on Your Brand Promise

Alignment between your brand and corporate culture is critical to effectively delivering on your brand promise. When your organization’s internal mindset and actions reinforce how it’s perceived, you create a competitive edge, deliver real value to employees and customers, and lay the groundwork for a resilient, authentic, and healthy brand.

Watch this dynamic discussion with Denise Lee Yohn, bestselling author and brand-building and leadership expert, and Aimee Chau, Employee Engagement Surveys & Analytics Lead at The Cheesecake Factory, as they explore strategies to integrate brand and culture to create a lasting impact.

In a session moderated by Medallia Employee Experience Practice Lead Melissa Arronte, PhD, you will get insight into:

• Amplifying employee voices to bring their perspectives to the forefront
• Intentionally crafting and managing your employee experience with the same care and creativity you apply to your customer experience
• Aligning and empowering stakeholders across your organization to foster timely and effective action that drives meaningful change