Canadian Automobile Association
CAA increases customer satisfaction by improving service efficiencies
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“Medallia has opened up a world of real-time and continuous customer feedback.”
- Isabelle Conner
Group Chief Marketing & Customer Officer Generali
When a company is 186 years old, has more than 55 million customers worldwide, employs 74,000 people, spans over 60 countries, and has taken it upon itself to transform its business to make the customer the center of everything, you want to hear the secret to their success. Isabelle Conner, CMO at Generali, shares the insights and learnings that Generali has gained since they began their journey to become a customer-centric company and how they have managed to achieve expansive success in CX:
Source: Medallia Blog, Building a CX Program – The Story of Generali
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