IDC Paper Shows Medallia Drives Significant Client Value

IDC’s analysis demonstrates that Medallia provides significant value and delivers exceptional impact for Customer Experience teams, such as higher customer satisfaction, increased productivity and reduced platform costs, as found in a white paper authored by IDC*. Key highlights from the interviewed clients include:

• 732% 3-year ROI
• 12-month average time to break even on investment
• $27.39M in annual benefits per organization
• $150.2M higher total annual revenue per organization
• 21% increase in customer satisfaction
• 90% higher productivity among core CX and power users

International Data Corporation (IDC) is the premier global provider of market intelligence, advisory services, and events for the information technology, telecommunications and consumer technology markets.

*The Business Value of Medallia Experience Cloud, IDC (June 2021)