How Consumers Really Feel About Personalization

Organizations are making personalization a priority. In fact, 92% say they’re embracing AI-powered personalization to tailor individual experiences. But is that the right strategy? Medallia is committed to finding out and ensuring brands prioritize what matters most to their customers.

In this special report, we uncover key findings of what consumers really think about personalization, including:

• Are you doing enough to meet expectations today
• How personalization affects spending and brand choice
• What personalization tactics consumers care about the most