The Forrester Wave™: Text Mining And Analytics Platforms, Q2 2024

Enterprises are struggling to keep up with increasing customer demands for personalized experiences, better self-service channels, and more.

Your unstructured text data is the key to being proactive about these wants. By analyzing this largely untapped resource, companies can significantly improve customer experience (CX), reduce churn, and boost cross-sell and upsell ratios.

In their recent report on text mining and analytics platforms, Forrester evaluated 11 vendors in 26 different criteria, and Medallia received the highest possible scores in 15 criteria.

That’s just one of the reasons why Medallia was named a Leader in The Forrester Wave™: Text Mining And Analytics Platforms, Q2 2024.

Read the full report to learn: 

• Which trends are shaping the future of the text mining and analytics market
• Which criteria businesses should consider when purchasing a text mining and analytics platform
• Why Medallia achieved the top scores in the current offering and strategy categories