The process of charting the key steps or touchpoints of a customer journey, using customer-oriented language to assess, communicate about, or redesign the experience to improve customer outcomes. This exercise is most beneficial when examined by unique customer types or segments.
Why Medallia
Why Medallia
Learn how partnering with us can transform your business — for both customers and employees.
Success Stories
See results from brands like yours
ROI Calculator
Optimize your program spend
Enterprise-Grade Platform
Explore all features and benefits
World-Class Service
Get support for crucial operations
Global Impact
Impact the world beyond your own
AI Leadership
Follow our AI experience innovations
Partner Network
Access approved, localized expertise
Platform
Medallia Platform
Explore how experiences come together in one powerful platform.
Comprehensive Feedback Capture
Collect every signal for more meaningful data
Administration
Run complex, global programs with self-service
Role-Based Reporting
Close the loop and drive action quickly
AI & Analytics
Uncover essential insights from every interaction
Integrations
Easily share data across systems and teams
Pricing
Expand your program with flexible pricing
Enterprise-Grade Security
Keep your business data safe and compliant
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