According to research, 95 percent of marketers agree that multichannel marketing strategies are important for their organizations in delivering the right message at the right time and to the right person by offering a seamless experience across all devices. Digital marketers, therefore, must understand what multichannel marketing is to achieve their business goals.
What is multichannel marketing?
Multichannel marketing entails consistent branding and messaging across multiple mediums, such as emails, social media, and websites. For example, when launching a new product, a multichannel approach promotes its features and benefits via social ads and email marketing.
Multichannel FAQs
Why is multichannel marketing important?
Multichannel marketing allows you to create more customer leads using different marketing channels, such as email, mobile, websites, and social media, and enables the customer to interact with your brand in a channel that suits them.
Which marketing channels (mediums) work well together?
To determine the most effective marketing channels for your business, you must consider the following key factors
- The type of your brand.
- The goal of your business.
- The goal for your marketing.
- Your target audience.
- And your budget.
Some of the marketing channels that produce the best results include:
- Search engine optimization (SEO) and pay-per-click (PPC) marketing.
- Content and video marketing.
- Email marketing.
- Social media marketing, among others.
What are the benefits of multichannel marketing?
Builds lasting customer relationships
Multichannel marketing helps you communicate effectively and consistently promptly with your customers, achieving customer satisfaction.
Increases sales and customer retention
Multichannel marketing creates more customer conversions, and satisfaction creates brand loyalty.
Create competitive advantage
Adopting multichannel marketing strategies provides a better overall value for your business, increasing competitiveness against competitors.
Boost marketing efficiency
Multichannel marketing has the highest return on investment hence greater profitability and resource utilization.
Communicate with customers using their preferred contact method
The customer’s journey is dynamic. Applying multichannel marketing helps get in touch with customers through their preferred contact method and environment.
Which marketing channels are used in a multichannel campaign?
Email newsletter delivers relevant content to a subscriber’s inbox non-invasive way and empowers you to get and stay in touch with your customers by informing them of upcoming events, new products, or other services.
Text messages (a.k.a. SMS)
SMS marketing has the best engagement rate over any other marketing channel, as text messages are almost always read after they are sent.
Push notifications
Marketers inform their target audience about their services and products via browser notifications on different devices.
Direct mail
Direct mailing is an offline strategy by marketers where they engage prospects and customers by sending them printed mailers to gain their business.
Social media
On average, internet users spend at least six hours online per day across all devices, and social media marketing statistics show that 73 percent of marketers believe social media marketing is very effective. Grow your customers through social media by creating blog content and sharing them on social media platforms such as Facebook, Twitter, LinkedIn, and Instagram. Social media also helps you engage with your audience by promptly answering questions and replying to comments.
Blog posts
Blogging relevant content is essential in increasing website traffic and online visibility, hence supporting the growth of your business.