Anticipate Each Customer: Boost Digital Conversion through Personalization

Most companies take a ‘band-aid’ approach to their digital channels. Website/app problems usually don’t get fixed until they’re costing money and losing customers. Only 12% of companies agree that their digital experience is ahead of customers’ expectations—while 58% claim they are merely ‘keeping up.’

What if you could catch these digital experience issues early, before they negatively impact your bottom line? Most enterprise brands already have the right tools to successfully anticipate customer needs—they just aren’t utilizing them fully. In this webinar, Medallia and Adobe experts will show you how to catch digital problems early, capture revenue before it’s lost, and level-up to personalized experiences. You’ll hear about:

• Unlocking the full potential of digital experience insights
• Moving from reactive to proactive when it comes to digital friction
• Creating a technology ecosystem for personalization at scale
• Using feedback to continuously improve personalization

Speakers:
Mike Debnar, Principal, Retail and Digital Innovation, Medallia
Chris Young, Senior Director, Industry Strategy & Marketing – Financial Services, Adobe