HP improves customer service delivery across digital channels

HP’s technology was created to inspire the vision to create a world where innovation drives extraordinary contributions to humanity.

The Experiment Product Group wanted a way to understand when and where customers experienced friction points when trying to self-serve on the website and if the support pages were helping them to achieve their goal. By combining Medallia’s digital feedback solutions with Adobe Analytics, they were able to verify the impact changes had on customer behavior and satisfaction.

Read the case study and find out how HP achieved a 21% improvement in resolution rates for the PrinterSetup support site, helping the team understand friction points along the journey.