How to Grow by Tearing Down the (Imaginary) Customer-Vendor Wall

Most companies have Voice of Customer programs in place and are talking to customers on a regular basis. Are they really listening to them, though?

QUICK HIGHLIGHTS OF THE SESSION

Join our customer discovery expert Bob London, who will deliver actionable tips for how to uncover your customers’ Elevator Rant – what they’re really saying when vendors aren’t around.

Bob has conducted over 2,300 conversations with his clients’ customers and used the resulting insights to draft a compelling and strategic narrative that creates excitement and buy-in from employees, customers, and investors alike.

Here’s what you’ll learn:

• Bob’s disruptive customer discovery questions that yield candid responses
• How to frame conversations, ask questions, and follow up
• Tips on “listening between the lines” to maximize insights