Medallia Video

• Capture ~6x more information compared to open-end text responses
• Review video and transcriptions alongside other feedback
• Uncover topics, themes, and sentiment from transcripts with text analytics

Capture insights virtually with Zoom

Our market-leading video intelligence technology integrates with Zoom so you can capture powerful feedback via market research video sessions. Medallia Video rapidly transcribes the video content from consenting virtual focus groups and in-depth interviews. Your Zoom recordings are then centralized in a single asset management platform. And you can always capture all of your video directly in Medallia Video.

The Medallia Video Zoom connector is available for customers of both Zoom and Medallia Video Research Edition.

Auto extract rich signals from focus groups & IDIs

Leverage the cloud to upload and transcribe recordings of focus groups or in-depth interviews into the Medallia Video Research Edition platform. Alternatively, upload existing content and Medallia Video will timestamp and transcode the content for you.

Identify key themes, patterns, and trends within your video content

Use Medallia Video Research Edition to capture your market’s reaction to advertisements and marketing efforts. Record respondent reactions using any of our capture methods. Review and analyze video responses in our platform to immediately gauge marketing effectiveness, and share insights with your team to inform campaigns.