On websites and apps, it’s a method of comparing two versions of the same digital element with just one variable differing between the two in order to determine which performs better. The variable used in the experiment could be text copy, button size, page layout, form length, or just about anything that may impact how users behave and interact.
Why Medallia
Why Medallia
Learn how partnering with us can transform your business — for both customers and employees.
Success Stories
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Enterprise-Grade Platform
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Platform
Medallia Platform
Explore how experiences come together in one powerful platform.
Comprehensive Feedback Capture
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Administration
Run complex, global programs with self-service
Role-Based Reporting
Close the loop and drive action quickly
AI & Analytics
Uncover essential insights from every interaction
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