Engagement with a purpose

Since 1995, Counter Culture has been a pioneer of coffee quality and sustainability. The company cultivates relationships with growers and organizations around the world in order to build trust, improve quality, and foster transparency. The need for sustainable coffee sources is increasingly imperative, as the region suitable for coffee production is expected to be slashed in half by 2050 without immediate action. That said, Counter Culture’s sustainability efforts are not unaccompanied, with an annual average of $350 million invested in sustainability activities in the coffee sector. Because Counter Culture does not operate coffee shops themselves, their primary method of direct-to-consumer sales is through e-commerce. Customer interaction and satisfaction online are instrumental in gaining and maintaining customer loyalty.

“We want our customers to have the best experience possible when they visit our site but felt we didn’t have the visibility necessary to address some of the feedback we were receiving,” said Brett Smith, CEO of Counter Culture Coffee. “We needed a more holistic and actionable approach to address customer needs and Medallia is the best way for us to truly know and understand what our customers are thinking.”

Beyond the buyer experience, Counter Culture wanted to create and nurture relationships with its customers. By monitoring blog post engagement and deploying real-time, personalized outreach, the company has successfully connected with their customers and increased brand loyalty as a result.

Source: PRNewswire, Counter Culture Coffee Adopts Medallia’s Experience Management Solution to Improve Customer Loyalty