Samantha Finken Rayner

Samantha is Medallia’s senior content manager, bringing over 15 years of content marketing experience to her role. She is a plain language advocate and certified copy editor.

December 18, 2024

Customer Experience

Our Top 8 Predictions for Customer Experience Trends in 2025

These are the biggest customer experience trends that brands should embrace to deliver stronger outcomes…

November 25, 2024

Editor's Pick

EX Research Reveals: 3 Myths Busted, 2 Truths Confirmed

Dive into the workplace trends you should know to truly improve employee experience.

September 24, 2024

Market Research

4 Shocking Discoveries about Customer Loyalty

Medallia Market Research has recently unveiled new and unexpected customer loyalty insights — here is…

August 15, 2024

Customer Experience

How to Measure CX with Customer Journey Metrics

Here’s how to choose customer experience metrics and measure the performance of CX to optimize…

Exploring the State of CX Personalization

Are brands ramping up their investment in AI and CX personalization? Medallia Market Research teamed…

February 15, 2024

Customer Experience

Top 7 Customer Experience Quotes to Remember from Experience ‘24

The Medallia Experience ‘24 conference brought together the world’s leading voices in the experience industry,…

December 8, 2023

Customer Experience

Medallia Experience 2024: Everything You Need to Know

Experience is back! Here’s an overview of all the details you need to know about…

March 16, 2022

Employee Experience

Do You Have an Employee Listening Strategy?

Every organization faces unique challenges with employee engagement. Companies committed to their employee experience know…