Consumer HUB - Marketing Information for Your Brand

Consumer HUB™ – Enterprise Feedback Management Solutions

The ultimate in marketing information for your brands

Consumer HUB™ (Hotel Usage and Behavior) tracks performance of more than 80 hotel brands in key areas including usage, branding, advertising, market share, customer loyalty, and customer satisfaction. To do that, Consumer HUB™ surveys 60,000 hotel consumers per year regarding their experience during more than 120,000 hotel stays.

Schedule A Demo of Medallia’s Enterprise Feedback Management Solution – Enterprise Feedback 2.0

Key Benefits

Delivers ”unfair” competitive advantage by providing subscribers with key information unavailable elsewhere:

Continuously tracks advertising effectiveness.
Monitors market position and identifies which customer segments drive gains or losses in market share.
Identifies key trends in high-value and emerging customer segments.
Monitors brand health.
Evaluates impact of frequent guest and loyalty programs.

Drives better business decisions because data is current (available in real time) and reliable (based on a large, census-representative sample).

HUB has become a critical part of our market research toolbox.

—VP, Marketing Strategy and Analysis

Reporting
Features

BrandRanker™: Comparison of multiple brands on any metric in Consumer HUB™.
ShareTracker™: Each brand’s share of nights, stays, and respondents over time, with extensive segmentation capabilities.
AdTracker™: Impact of recent ad campaigns on consumer awareness and purchase intent.
BrandTracker™: Awareness of your brand by key target segments, like business travelers and family leisure travelers.

SatTracker™: Satisfaction of your guests compared to your competitors’.
ProblemTracker™: Brand’s problem incidence compared with that of competitors.
LoyaltyTracker™: Impact of frequent guest club on brand loyalty and on ability to create brand-loyal customers versus your competitors.
GuestProfiler™: Guest demographic data over time.

Custom competitive sets: Define and track the performance of your own competitive sets.
Just-in-time data: Delivers voice-of-the-customer feedback almost as fast as your customers give it.
Drill-down capabilities: Powerful yet easy-to-use drill-down capabilities to “get to the bottom” of key trends and data anomalies.

Personalized: Tools for personalizing home pages and reports allow every user to focus on the information he or she needs.
Multi-format export: Tools to save data as PDF reports or Excel spreadsheets at the click of a button.
Enterprise-wide system: Your whole organization works off the same page, without a time-consuming distribution process.