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RivalTracker™ Benchmarking

Competition is a fact of life. How do you stack up?

Drawing on responses from millions of consumers, Medallia's RivalTracker™ tells companies how their customers feel about them compared to competitors—locally, nationally, worldwide. You can monitor your brand as a whole or at any given branch, unit, or outlet, and compare it with direct competitors, including those across the street. It's invaluable data. It's available nowhere else.


Key Benefits

  • Creates competitive advantage by helping companies understand strengths, weaknesses, opportunities, and threats in the competitive marketplace.
  • Identifies best-in-class performance at the local level.
  • Helps set goals that are relevant to local markets.
  • Drives improvements that can make the brand the top performer in its local markets.
  • Helps companies optimize allocation of human and capital resources across all their outlets.
  • Identifies pricing opportunities in local markets.

Powerful Feedback

Medallia reports information through the powerful RivalTracker™ analysis module, which indexes results at three levels:

  • Against local competition
  • Against other brands
  • Against the industry

Three Easy Formats

Results are delivered in three easy-to-digest formats:

  • Graphs
  • Tables
  • "Snapshot" graph: Our exclusive "Snapshot" graph provides a visual overview that makes complex data especially easy to understand.

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Read about how our software works »

Key Features
Enterprise-wide deployment of the system so your whole organization works off the same page, without a time-consuming distribution process.
Just-in-time data that delivers voice-of-the-customer feedback almost as fast as your customers give it.
Powerful yet easy-to-use drill-down capabilities to "get to the bottom" of key trends and data anomalies.
Tools for personalizing home pages and reports so every user focuses on the information he or she needs.
Tools to save data as PDF reports or Excel spreadsheets at the click of a button.

Other Features
Tech support: responsive, competent, U.S.-based
Training: on-site and web-based
On-demand software: easy and always up-to-date