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Consumer HUB™

The ultimate in marketing information for your brands.

Consumer HUB™ (Hotel Usage and Behavior) tracks performance of more than 80 hotel brands in key areas including usage, branding, advertising, market share, customer loyalty, and customer satisfaction. To do that, Consumer HUB™ surveys 60,000 hotel consumers per year regarding their experience during more than 120,000 hotel stays.


Key Benefits

  • Delivers "unfair" competitive advantage by providing subscribers with key information unavailable elsewhere:
    • Continuously tracks advertising effectiveness.
    • Monitors market position and identifies which customer segments drive gains or losses in market share.
    • Identifies key trends in high-value and emerging customer segments.
    • Monitors brand health.
    • Evaluates impact of frequent guest and loyalty programs.
  • Drives better business decisions because data is current (real-time) and reliable (based on a large, census-representative sample).

Powerful Feedback

Consumer HUB™ uses these powerful modules to report feedback:

  • BrandRanker™: Comparison of multiple brands on any metric in Consumer HUB™.
  • ShareTracker™: Each brand's share of nights, stays, and respondents over time, with extensive segmentation capabilities.
  • AdTracker™: Impact of recent ad campaigns on consumer awareness and purchase intent.
  • BrandTracker™: Awareness of your brand by key target segments, like business travelers and family leisure travelers.
  • BrandMonitor™: Image of your brand along 20 key attributes of brand performance.
  • SatTracker™: Satisfaction of your guests compared to your competitors'.
  • ProblemTracker™: Brand's problem incidence compared with that of competitors.
  • LoyaltyTracker™: Impact of frequent guest club on brand loyalty and on ability to create brand-loyal customers versus your competitors.
  • GuestProfiler™: Guest demographic data over time.

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Read about how our software works »

Key Features
Custom competitive sets: Define and track the performance of your own competitive sets.
Just-in-time data that delivers information almost as fast as your consumers give it.
Powerful yet easy-to-use drill-down capabilities to "get to the bottom" of key trends and data anomalies.
Tools for personalizing home pages and reports so every user focuses on the information he or she needs.
Tools to save data as PDF reports or Excel spreadsheets at the click of a button.

Other Features
Tech support: responsive, competent, U.S.-based
Training: on-site and web-based
On-demand software: easy and always up-to-date