Get the feedback you need to take action
It is often reported that acquiring new customers is many times more resource intensive than retaining current customers. In short, companies that only care about acquisition forget to nourish and engage customers they already have, at the long-term expense of their business. This lack of attention can cause customer dissatisfaction and defection. The missing piece? Customer engagement.
Depending on the industry, size, and location of your business-and a host of other factors-there are many different customer engagement strategies that can work for you. But it all boils down to this-find a way to get feedback from your customers, the listen to and act on that feedback.
Medallia Supports Customer Engagement Initiatives
- Transparent. Collect feedback from multiple channels (email, web, phone, etc.) to provide your customers with different ways to engage. Then integrate with your CRM system. Our software presents the complete, unified picture of your customer
- Engaging. Simple, intuitive reporting ensures your entire organization, from executive to frontline, hears the voice of the customer and takes action to increase retention
Get more information on how Medallia can help you engage your customers.